In my work I like to focus on the formal occupation of space and the calibration of its physical and objectual dimensions.

I am interested in linguistic reflection on what painting does or doesn’t mean, and also in discovering the complicities arising between painting and architecture in our understanding of the human habitat, and by extension the urban habitat. The site of my project will be two of the capital’s main arteries: Paseo de la Castellana and Calle de Alcalá, serving in turn as a link between the various Madrid Abierto projects.

Accordingly I propose a project in which pictorial works will cross over to unusual media such as advertising streamers or hoardings, and which are at the same time integrated into our collective urban space.

To stroll along a street is to be continually identifying signs. A bombardment of images that our brains have learnt to ignore or to take in only selectively.

Decipherable codes are all around us: traffic lights (green = walk, red = don’t walk, etc.), traffic signals, advertising (with texts and graphic designs that we also identify).

But what happens when traffic signals do not say things we recognize and when advertising hoardings speak to us in a code that we cannot decipher?

ADVERTISING THAT APPARENTLY ADVERTISES NOTHING

ADVERTISING HOARDINGS WHICH, INSTEAD OF REFERRING US TO ANOTHER OBJECT, ARE SELF-REFERENTIAL

HOARDINGS THAT ADVERTISE ONLY THEMSELVES

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