2009-2010. Gustavo Romano. PSYCHOECONOMY! (published text / Madrid Abierto 2009-2012 book)

Corporate Summit 2010


 Psychoeconomy is a platform for discussion and artistic research that suggests an alternative approach on different subjects of global interest, exploiting the specificities in thought and diffusion that the realm of art creates. Among other actions, it promotes the Corporate Summits, which consist of annual forums formed by entities which have been created by artists (for example, banks, technological companies, and even micro-nations).

Psychoeconomy would like to revise the modes of citizen participation on a global scale, in the resolution of conflicts from which they are mainly excluded by not being able to make decisions although later being subject to their consequences. 



 Fort the first edition it was proposed the organization of a meeting in order to discuss the international financial crisis and prevailing monetary exchange systems among artists who deal with the issue of the economy in their work through the tactical use of the media, the appropriation of corporate strategies or irony.  Banks, technology companies and even micro-nations are just a few examples of the corporations (some fictitious, and others not), created by the artists invited.

The main objective of the meeting was to elaborate a document as a declaration regarding the current state of the crisis. This declaration along other proposals by each “corporation”, were compiled in a publication. The version on paper was presented during the Sevilla 2011 Corporate Summit, while its digital version can be downloaded free of charge from Psychoeconomy’s website.

Taking full advantage of the singular arena for reflection and distribution created by the art field, the meeting attempted to generate dialogue between the participating artists’ projects, which entail propositions that deal with deconstructing everyday practices, social order, individual routine and the routine pertaining to areas of personal interaction and exchange along with their protocols.  This means questioning technological media’s promise of democracy and equality as well as a critique of the will to control that lies concealed beneath their ostensible transparency.


The Madrid Declaration.
Participating corporations.
FUQ: Frequently Unanswered Questions.
Psychoeconomy Blog.
Advance Sevilla 2011



Daniel García Andújar
Technologies To The People


 With the confirmation that new information and communication technologies transform our everyday experience as his point of departure, Daniel G. Andújar creates a fictional piece (Technologies To The People, 1996) with the aim of making us conscious of the reality that surrounds us and of the deception of certain promises of free choice that inexcusably are converted into new forms of control and injustice.

He is an historical member of (a point of reference internationally in net art) and the creator of numerous internet projects, such as art-net-dortmund,,,,,, etc. He is participating in the 2009 Venice Biennial in the Catalunyan pavilion.    artiendo de la constatación de que las nuevas tecnologías de la información y la comunicación transforman nuestra experiencia cotidiana, Daniel G. Andújar crea una ficción (Technologies To The People, 1996) con el objetivo de hacernos tomar conciencia de la realidad que nos rodea y del engaño de unas promesas de libre elección que se convierten, irremisiblemente, en nuevas formas de control y desigualdad.


Fran Ilich
Space Bank


True to its slogan, “purify your money”, the Space Bank offers a set of innovative and revolutionary ideas applied to banking, speculation and investments according to the catchphrase of helping you to reach your objectives without harming others.  Among the services they offer are investments in the commodities market by way of Zapatista coffee or corn, or financing art, literary and tactical media projects. 

Fran Ilich is a writer, media artist and digital activist.  He has participated in numerous international events.  Among his projects figure Borderhack, an art camp located on the border between Tijuana and San Diego, and Possible Worlds, an autonomous cooperative server launched on the occasion of the Zapatista Army’s Sixth Declaration of the Lacandona Jungle. 


Gustavo Romano
Buenos Aires - Madrid
Time Notes / Promoter of the 2010 Summit


The Time Notes project comprises a series of actions carried out in public spaces utilizing a monetary system based on units of time (bills of 1 year, 60 minutes, etc.).  Following an initial action developed and launched in Berlin in 2004, offices have been set up in Singapore, Rostock, Vigo, Buenos Aires and Mexico City, soon to be joined by Madrid and Munich.  One of the services provided is the Reintegration of Time Lost, which is offered as a place for the reception and classification of time ceded on a voluntary basis, under pressure or for arbitrary reasons.

Gustavo Romano is a Buenos Aires-born contemporary artist who works in a variety of media including installations, actions, net art, video and photography.  Many of his projects are presented in various stages of preparation, at times even cross-branching into new projects.  He uses media and technology devices as well as objects that pertain to our everyday life, decontextualizing them in an attempt to oblige us to rethink our familiar routines and preconceived notions. 

He was awarded the Guggenheim Fellowship in 2006. Lives and works in Madrid.


Georg Zoche
Transnational Republic


The Transnational Republic is a group of artists working to construct the first Transnational Republic, where citizens are defined by the similarity of their beliefs and feelings. The new republic will represent its citizens on a civil level, for the first time not succumbing to national interests but rather concentrating on global concerns.

Founded in 1996 in Munich, Germany, byGeorg and Jakob Zoche, it has grown to include more than 4,700 citizens as of June 2009, and has been represented at international conferences and meetings throughout Europe, Asia, South America, and Australia. The Transnational Republic’s currency is the "payola", emitted by the Central Bank of the United Transnational Republics.