2006. Chus García Fraile. POST IT (theoretical data)

This project intends to reflect, as all my recent work, on consumer society of today’s Western culture.

10 posters would be shown along specific buildings (named in the assembly note). They are reproductions of the typical POST Its, that we use everyday as a means to remember things, but larger than usual. Made in a large scale and taken out of their normal context, they intend to offer another interpretation while they shock citizens.

They’re notes referring to everyday worries, a way to fix behaviours in our memory that involve a change of attitude, based on the nature of our daily habits.

There are lots of spaces where we could contemplate these post its in our daily habitat (offices, bedrooms, kitchens, bathrooms, etc), places where we spend large amounts of time and would remind us of those everyday sentences.

Go to the gym, follow the diet, choose a product, smoke less, etc, would have added meanings. Often we see how a car, a perfume, etc, assure us more confidence, security or social success. They are signs and symbols that involve social level or distinction. An author said that a citizen in the street would feel safer with a good suit on, than with a good religious conscience. These are consumer habits that make no sense, taking up a lot of time and money that could be used in more important ways.

We go to beauty parlours or walk down shopping malls seeming free and using that which we seem to need, but reality is that we are victims of a great pressure that the mass media places on us, the power of marketing. The “POST IT” project is similar to everyday scenes, such as promotion posters, etc. The invasion of adverts takes up more physical and mental space each time, using strategies that are more aggressive everyday.

The frantic, excessive and irrational forms of consuming only provide ephemeral satisfactions and are rooted in deep dissatisfaction.

Apparently, these notes would refer to small decisions, but those are the most important ones, for they would also affect the people that live around us. They wish to reduce or neutralize some excesses, the myth of welfare. These notes would suggest a new economy and ecology of consumerism in our mental ecosystem.

Without any moral or critical intention, they would simply express some daily worries for current citizens.