Archivo de artistas

2008. Andreas Templin. MONUMENT FOR DONATELLA VERSACE, 2005

 

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Installation view at Art Chicago / Art in the Park, Chicago 2005
Installetive mixed media work with performative elements

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"Monument for Donatella Versace" is an artwork whitch interplays performative and installative aspects. It is built as an aesthetical "co-branding" adopting Versace-like elements with the intencion of commenting the idioms of pre-manufactured lifestyle-conceps on the example of Donatella Versace. It follows the intention of an "unwished co-branding"- to bring the luxurious lifestyle promoted by the brand Versace to the street-level.

Next to the monument, which is preferably installed in periphere urban surroundings, free champagne in the coolers and kitschy R&B music from a ghettoblaster and a few (casted) fancy Versace-like dressed girls are being used to indulge the visitors into a sort of exclusive club-like atmosphere vernissage/opening blurring the boundaries of branding and visual art equally.

The announcement/invitation for the event/opening is printed on promotional gifts like lighters and matches appearing in the same style than the monument.

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Versace-Paris-2-1827

 

 

 

 

 

 

 

 

 

 

 

 

 

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